Journal #7

I chose two Loreal advertisements from an edition of Glamour magazine which I thought had many similarities as well as some differences. The first is an ad for Loreal’s new Color Riche: a serum infused, nurturing and protective lip color. The ad is targeting working class women of an age where lip gloss and shimmer is too youthful, which could possibly be from mid 30’s and above. This product is shown as a luxurious buy, worn for special events; so I would say that these women may or may not be married but probably attend many social gatherings where a protective lip color is a must. However, the ad is features in a younger age group, so I would say it is targeting women of all ages who enjoy the look of lipstick. The ad also tells us that there are 72 different shades provided, so women of all skin tones and colors may use the product. In the second ad by Loreal, the product is called Vive Pro Glossy Style which is a mousse for curly hair. Instantly, we can tell that this ad is targeted to any woman with curly hair. Because the brand is Loreal, we can assume that it is catering to a woman with a steady income since the products are usually on the more expensive side.

In both advertisements by Loreal, there is a lot going on in. There are graphics and sentences that may turn people away from taking the time to read it all. However, the graphics are on the large size which attracts people to it and the wording and lettering is alluring enough to hold the reader. Both ads feature Penelope Cruz as their spokesperson and both ads include a quote from her commenting on how well the product works. When people read that a celebrity is using a drugstore brand like Loreal, it will encourage them to try it as well. Loreal is targeting their audience with ads that are saturated with color and layouts that work well in magazines.